Without having this…you may too close your business!
“The fortune is in the follow-up,” and “The money is during the list,” are phrases that can truly be a source of endless income, or fatal income leakage for a company.
I know I touched on this in my last email to you, but I lately spoke to a enterprise owner about the same topic, and realized that the dilemma is nevertheless incredibly widespread amongst companies.
So let me be very clear on this:
In the event you appropriately follow-up with clients, you may see a near INSTANTANEOUS enhance in annual income by 25 - 95%!
How significantly of a distinction would an increase of 75% in pure earnings make in your existing enterprise?
How can I be so confident about this truth?
Due to the fact the numbers speak for themselves:
1) Analysis conducted by Bain & Company found that an improve of 5% in customer retention can improve income by 25% to 95%
2) The same study found that it costs six to seven times more to gain a new customer than to keep an existing one.
3) According to Bain & Company, “US companies lose 50% of their consumers every 5 years.”
4) “Companies that make customer service a high priority see twelve times the return on sales than those companies with a low emphasis on service.” -International Customer Service Association
5) “Two-thirds (or 66%) of buyers do not feel valued by those serving them.” - Mark Stevens, Author
Can you see how important it is that you FOLLOW-UP with not only “hot leads,” but also your existing customer base?
When was the last time you sent a message to your existing buyers to thank them for their organization over the years?
When was the last time you asked your customers what areas of your enterprise THEY felt could be improved or changed?
Just taking the time to do small things to show that you value your clients will GUARANTEE you not only see increased profits, but will also reduce your need to spend MORE on marketing to REPLACE the clients that have decided to take their cash elsewhere.
The best part is, there is software and programs that will allow you to do all of this AUTOMATICALLY, so that you don’t have to spend any time sending out each message one-by-one.
Take your business’ earnings to the next level, and create a system for following-up with your past and present customers before it comes back to hurt you.
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